Why Traditional Approaches Fall Short
After building Nori from a meetup to a 30-person company and raising $18M, I've seen firsthand why the current market design for carbon removal simply cannot scale to gigatonnes. The fundamental problem isn't technology or funding—it's that we've tried to retrofit carbon removal into frameworks designed for carbon offsets, creating structural barriers that limit growth.
How I Help Companies Reimagine Carbon Removal
I work with forward-thinking organizations to develop new business models that move carbon removal beyond traditional offsetting and sustainability department budgets. My advisory work focuses on:
For Carbon Removal Companies
- Designing business models that reach beyond corporate sustainability departments
- Creating value-generating approaches instead of just cost-based offerings
- Developing alternative funding channels that don't depend on traditional offsetting
- Positioning your solution to resonate with buyers beyond CSOs
For Corporate Buyers
- Rethinking how carbon removal integrates with your existing products and services
- Leveraging marketing, product, and customer experience budgets rather than just sustainability funds
- Creating customer-facing narratives that transform carbon removal from cost to value driver
- Developing approaches that scale your impact beyond traditional offsetting limitations
My expertise is especially valuable if you're looking to break free from conventional thinking about how carbon removal gets funded and implemented. I bring a systems-level perspective combined with practical experience building one of the first carbon removal marketplaces.
Working Together
Strategic Advisory Partnership
For companies ready to fundamentally reimagine how carbon removal fits into their business, I offer a structured advisory relationship that typically spans 1-3 months. This begins with a complimentary 30-minute discovery call to determine if we're a good fit.
Single Session Advisory
Need focused expertise on a specific challenge? I offer single-hour advisory sessions for targeted guidance on carbon removal business models, market positioning, or strategic direction.
Who I Work With
I work with two primary groups:
- Carbon removal founders and companies looking to scale beyond traditional market limitations
- Forward-thinking corporations seeking creative approaches to integrate carbon removal into their business
If you're ready to move beyond conventional thinking about carbon removal and create more impactful, scalable approaches, let's talk.